GLEN.CONSULTING
Creative Strategist.
Transformation Builder.
Growth Marketer.
Relationship Engineer.
Welcome to my consulting practice. I'm Glen Collins, and my work sits at the intersection of creative strategy, business transformation, and growth marketing, held together by an instinct for connecting the right people at the right moment. I show up directly, senior level, hands on.
Brand & Marketing
I've spent twenty years building brands and the marketing that carries them, across more industries and channels than most people touch in a career. That means you're not choosing between someone who gets brand and someone who gets marketing, you get both. It also gets you a network of some of the best marketing and creative collaborators in the business, working right alongside me. Positioning, identity, messaging, marketing strategy, go-to-market, whatever it takes to make it work in the real world for you.
Sometimes the most useful starting point is a fresh set of eyes. I'll do a brand audit, look through your materials, and tell you plainly what's working, what isn't, and what to fix first. And it isn't just a critique. You'll get creative directions too, ideas for where the brand could go. If you want more from there, we can build a 90-day marketing plan together.

AI & Business Transformation
AI isn't just a chatbot for solving a problem in the moment. It delivers real value when it's built into your workflow, your communication systems, and shared across your team, so the impact compounds instead of ending when the conversation does. I'm not a software engineer, but I understand this technology well, and I bring a network of trusted AI partners and technical resources who can build whatever a project requires. Right now, that's a dozen active AI projects spanning agency, personal, and client work.
Usually this starts with an audit. We look at how work actually moves through your team, find the places AI can take real weight off, and I'll lay out a phased roadmap, quick wins first and bigger moves after. And it's not only about efficiency. We'll look at the creative upside too, ways AI can open up new output your team couldn't get to before. I bring in trusted technical partners for the implementation.

Creative & Production
I am quite literally the guy that designed and sold t-shirts in high school and college...and I haven't stopped. Creative collaboration is where I thrive. I work with talented designers, photographers, editors, writers, videographers, and the coolest AI content robots to bring ideas to life. Have a business, event, promotion, or campaign? Let's talk and build something magical together.
This is where the ideation lives. A content workshop is often the fastest way in. Half a day together and you leave with messaging pillars and a 30-day plan, plus the big ideas behind them. If you need assets built from there, we can sprint on those too.

Sales & Relationship Engineering
I connect founders, operators, partners and capital, then I actually stick around after the handshake. Twenty years across a long list of industries means I usually know someone who's already solved the problem you're facing, or built the thing you're trying to build. Good matches lead to good outcomes. That's the whole game.
Usually this starts with a mapping workshop. We talk through who you're trying to reach, how you want to show up with them, and whether the connections are actually there to be made. We'll brainstorm creative ways to get in front of them, not just list names. We start with a short discovery call to make sure it's a fit, and if it turns out the connections just aren't there, we'll talk about making it right.

Glenporium
Social ventures, ecommerce, nonprofit boards, restaurants and hospitality, event production, PR, travel. I've never been able to stick to one lane, and at this point I've stopped trying. Glenporium is everything else I've said yes to along the way, and more often than not, it's where my best client ideas actually come from.

About Glen Collins
I'm Glen. Dallas guy, Kansas Jayhawk, married to my wife Alice since 2005, and dad to teenage twin boys, Cam and Field, who keep us humbled, busy, and usually on an adeventure somewhere.
Twenty-plus years building brands and leading teams at Switch Creative and Brandlord taught me the marketing side of this practice. Founding Autside taught me the rest. What started as a simple idea, give back with every sale to support Autism Spectrum Disorder awareness, has grown into pickleball tournaments, community programs, and a lot of reasons to care about something bigger than a brand deck or marketing strategy.
I'm also a proud member of the Salesmanship Club of Dallas, and if you really want to see me light up, sit me down at a table with good food and better friends.
Call it a connector's instinct with an operator's follow-through. I show up, I stay in the room, and I genuinely like the people I work with. That's not strategy. That's just how I was raised.

AFFILIATIONS
Let's talk.
Got a brand problem, a project that needs a second opinion, or you just want to think out loud with someone who's seen a lot of different landscapes? Send a note. I read everything myself, and I'll get back to you personally.
GC@GLEN.CONSULTING



